Following the success of Batch 1, Batch 2 officially returns with the theme "Invest In Your Identity", focusing on helping businesses build and strengthen their brand presence in the US market.

While Batch 1 guided businesses on how to start on TikTok Shop US, Batch 2 centers around defining and developing brand identity, a crucial step for Vietnamese businesses aiming to expand globally.

In addition to updates from the TikTok platform and insights into business models, this batch will dive deeper into brand-building strategies, helping businesses craft sustainable sales and operational plans that empower Vietnamese brands to "go global" with the US market.

After the success of Bootcamp 1, we are now in the 1:1 mentoring phase with businesses - to accelerate their business growth before the 2025 sales season kicks in.